The creation of META on Facebook has started a worldwide trend, the meta universe is becoming more and more popular among all brands in the world. In this article, we will look at pioneers who have already started their commercial activities in a different reality
South Korean IT giant Samsung has opened its 837 stores in downtown New York, but now you can also visit it in the decentralized meta universe. The virtual 837x store serves as a showcase for the company’s recent announcements at the Consumer Electronics Show in Las Vegas. It includes three sections: the Theatre of Communication, the Forest of Sustainability, and the Privatisation Stage. During the first days of the event, visitors could also purchase a limited edition digital fashion. The Samsung store in Decentraland will only be open for a limited time, but Samsung plans to open more 837x stores on other platforms.
In 2021, Coca-Cola launched its first NFT collection along with a virtual event in Decentraland. All in the name of Friendship Day 30 July. The Coca-Cola Company hosted a virtual party on their virtual building cola glass. Visitors were able to purchase very rare wearable devices and the party started with the auction of Coca-Cola’s NFT Friendship Box package.
In December 2021, Nike acquired RTFKT (Artifact) Studios, a digital fashion brand with a strong presence in the NFT community. Thanks to this, Nike now has access to a leading digital fashion brand and a pre-built metaverse of Clonex avatars. RTFKT has already launched several wearable devices, including NFT, which are decentralized. It also sold NFTS that could be exchanged for physical items in October, allowing some communities to buy special sports shoes. Nike acquired one of the most influential fashion brands on the meta-internet.
Adidas not only participated in the virtual world of Sandbox but also presented the NFT collection in collaboration with Punks Comics, Gmoney, and the Bored Ape Yacht Club. This version of NFT immediately attracted a lot of attention as it caught the attention of various communities. In particular, the association with bored apes attracted a lot of attention to Adidas’ efforts. The launch of Originals: Into the meta universe was not without controversy, however, as only 10,000 of the 30,000 NFTs were sold to the general public.
200th Fashion house Louis Vuitton did something incredible to mark its anniversary. They released Louis The Game, an adventure puzzle game where players can collect NFT. It was the company’s first big win on Metacritic. In the game, you play for Vivienne, who must visit six bright locations and find all 200 collectible candles. You can still find the game on Google Play and the Apple App Store.
Burberry, in collaboration with Mythical Games, has unveiled branded NFTS for the Blankos Block Party game announced at E3 2021. Various NFTS sold out in a short time as players tried to take private and limited assets into their own hands. Burberry bracelets cost US$25 and the Burberry Sharky B game character cost US$300. There is some hype around this NFTS as the Sharky B character is now selling for at least $700 on the secondary market.
Of course, it wasn’t Domino itself that entered the Metaverse, but enthusiastic developers who made it possible for US citizens to order pizza. The entire ordering process took place in the virtual world of Decentraland. This proves that brands and services can reach the Metaverse without the efforts of the brands themselves. It also shows that business in the metaverse can complement business in the real world.
2021 will go down in history as the year that NFT art entered the mainstream. Sotheby’s auction house played a crucial role in this. In decentralized land, they even opened a virtual gallery based on their London gallery. The virtual gallery was opened for a reason, as the June 2021 auction at Sotheby’s was natively digital. Here, works by Robert Alice were auctioned off, while various NFT works by established NFT artists were exhibited.
Of course, it wasn’t Domino’s itself that entered the meta-village, but the enthusiastic developers who allowed U.S. citizens to order pizza. The entire ordering process came from the virtual world of Decentraland. This shows that brands and services will also enter the meta world even without effort on the part of the brands themselves. It also shows that businesses in the meta-vacuum can complement businesses in the real world.