Advertorial is a type of hidden advertising that is disguised as an author’s article or journalistic material.

“Advertorial” means a text that is published as an advertisement. However, it is not an obvious advertisement, but an elaborate promotional message that is neatly integrated into the overall style of presentation of the content of a particular resource. Veiled advertising on behalf of an editorial can be more effective than classic shouty promotion, which is more likely to cause irritation than interest.

There are 4 kinds of advertorial.

  • In the press. Stylistically and thematically designed as standard content.
  • Social Advertorial. Advertising is veiled as socially important information.
  • News Advertorial. Structurally and stylistically designed as a news report.
  • From an opinion leader. An advertising message on behalf of a popular expert in his or her niche is integrated into his or her usual communication with the audience.

There are several regularities that can be used to recognize advertorials.
First, such content is often published under the headings “from the editorial board,” “tips,” “trends,” etc.
Second, there is no direct call to action or contact information for the brand the message is about.

LATEST POSTS

PEOPLE
Jung and Hofmann about role of psychoactive’s
Carl Jung and Albert Hofmann, focusing on their respective work on the unconscious, consciousness, and the potential role of psychoactive substances in psychological exploration and personal growth.
The Paradox of Connectivity: More People, Less Humanity
The rapid advancement of technology and the digital age have brought people closer together in terms of communication and accessibility, but have we inadvertently sacrificed the qualities that make us truly human?

TECHNOLOGY

THOUGHTS
Utopia: The Ideal Society Unveiled
Discover the origins of utopia, its impact throughout history, and humanity's eternal pursuit of an ideal world.
Patocracy
Uncover the concept of patocracy, where a select elite wield significant power, and its effects on society and politics.
Global democracy
Global democracy will be based on one world state operating on liberal and democratic principles.

EDITOR'S SELECTION

science, history, government, economics, space, people, wellbeing, healthcare, technology, energy, climate, infrastructure, business, security, art, games, absurdystan, buzzwords, relax, sustainable development, entertainment, home,