A “Persona” is a fictional representation of an actual user and is applied in the early stages of product development or product redesign. Personas are vital to the success of a product because they drive design decisions by taking common user needs and bringing them to the forefront of planning before the design has started. Once Personas are defined, a task analysis exercise with scenarios will offer an inexpensive way to test and prioritize features throughout the development. Thus, we develop personas or your products.
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PEOPLE
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Exploring life’s ultimate question: What is the purpose of our existence?
Join us on a thought-provoking journey as we explore the age-old question, "What is the purpose of life?" Our latest blog delves into various philosophical and spiritual perspectives, providing insights and reflections on the meaning and significance of our existence.
Camus and Sartre about meaning of life and freedom
Camus and Sartre, focusing on their perspectives on existentialism, the meaning of life, and the role of freedom and responsibility.
Citizen-driven co-design for a smarter city
Continuous innovation is at the core of the idea of a smart city. Accordingly, the role of the citizen has evolved from a passive end-user of technology...
TECHNOLOGY
THOUGHTS
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Utopia: The Ideal Society Unveiled
Discover the origins of utopia, its impact throughout history, and humanity's eternal pursuit of an ideal world.
Patocracy
Uncover the concept of patocracy, where a select elite wield significant power, and its effects on society and politics.
Global democracy
Global democracy will be based on one world state operating on liberal and democratic principles.
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