Statistical and analytical techniques are used to develop models that predict future events or behaviors. The form of these predictive models varies, depending on the behavior or event that they are predicting. Most predictive models generate a score (e.g. a credit score), with a higher score indicating a higher likelihood of the given behavior or event occurring.
Predictive analytics includes a range of statistical techniques from predictive modeling, machine learning, and data mining that analyze existing data to make predictions about future events.